Expertise
Investments

Personalization, but now for real

Alexander Brouwer
March 25, 2025
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6
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Personalization, but now for real - Get a grip on your financial future

In a world where financial planning is becoming increasingly digital and personalized, it is striking that many people still rely on standard investment strategies that do not match their unique life goals. Why leave your financial future to a generic plan, when you can also choose a solution that is fully tailored to your personal situation and ambitions?

In addition, there is a growing realization that traditional investment models are no longer sufficient. With technological advances and the availability of vast amounts of data, it is becoming increasingly easy to provide customized financial planning. This offers consumers not only greater control over their investments, but also the ability to manage their assets more strategically and efficiently.

In this article, we discuss why personalization is essential in retirement and wealth management and how technology can help you get a handle on your financial future. In addition, we show how Vive differentiates itself by going beyond traditional investment strategies.

What is personalization and why is it important?

Personalization in financial planning means more than just adjusting some preferences. It gives you control over your financial future. You set your own goals, adjust them as your life changes and get an investment strategy specific to your situation. This makes for better financial decisions and a plan that grows with you.

A major benefit of personalization is that it minimizes uncertainties. When a financial plan is tailored to your unique situation and goals, risks are better managed and opportunities can be maximized. Whether you want to retire earlier, build wealth for a major purchase or simply better plan your financial future - a personalized approach makes a world of difference.

Innovation and technology: The power behind personalization

Innovation is at the heart of Vive. By using advanced technologies such as artificial intelligence (AI) and data analytics, we create a personalized investment strategy that precisely matches your financial goals. This offers more than a generic approach; it enables you to think ahead financially.

The rise of AI-driven planning

Technological innovation is changing the financial sector at lightning speed. AI and machine learning are playing an increasing role in retirement planning and wealth management. Recent studies show that AI adoption in financial services has increased from 45% in 2022 to an expected 85% by 2025. This means that more and more pension funds and fintech companies are using algorithms to personalize and optimize investment strategies.

AI- and data-driven robo-advisors such as Betterment, Wealthfront, and Vive (us too yes!) analyze clients' goals, risk tolerance, and financial situation to offer customized investment strategies. This lowers costs and ensures that investors receive advice that accurately matches their unique needs.

In addition, AI makes it possible not only to make predictions, but also to make real-time adjustments. This means that your investment strategy can dynamically move with market developments and economic fluctuations. As a result, risk is better managed and returns can be optimized.

Personalization in practice: How does it work?

Personalization in retirement planning and wealth management has several applications:

  1. Dynamic pension accrual
    • AI-driven systems continuously analyze your financial situation and advise on the optimal deposit to keep your retirement on track.
  2. Tailored risk management
    • Advanced data analysis allows personalized strategies to automatically adjust the risk profile according to market conditions and life stages.
  3. Simulating what-if scenarios.
    • Interactive tools show how choices - such as quitting work earlier or saving extra - affect your financial future.
  4. Automatic rebalancing of investments
    • AI monitors the market and adjusts your portfolio to keep it optimally aligned with your investment goals.
  5. Optimization of tax benefits
    • Through smart tax planning, AI systems can find ways to maximize tax benefits and increase your net return.

Better investment decisions and results

A personalized investment strategy leads to better results. AI processes vast amounts of data to reduce investment risk and optimize returns. Studies show that investors who use data-driven strategies average 5-8% higher returns than those who stick with standard portfolios.

Moreover, AI ensures higher engagement. Interactive dashboards and real-time updates allow investors to closely monitor their progress and make timely adjustments. This not only increases returns, but also makes financial planning more accessible and insightful.

In addition, personalization makes investors feel better about their investments. Instead of a one-size-fits-all strategy, they see how their capital contributes directly to their long-term goals. This increases motivation and confidence in the chosen strategy.

Sustainable investing: A forward-looking choice

At Vive, we look beyond financial returns. We integrate socially responsible investment options into our strategies, so you're not only working towards your own financial future, but also contributing to a more sustainable world. Our mutual funds are carefully selected for their environmental and social impact, without compromising on returns.

Sustainable investing is becoming increasingly important to investors. Not only because of ethical considerations, but also because sustainable companies often deliver more stable performance over the long term. AI plays a key role here by identifying which companies are actually operating sustainably and which are merely "greenwashing.

How does Vive differentiate itself?

Personalization is a trend within the financial world, but how is Vive different from other providers?

  1. Fully customized strategies - No generic investment products, but plans tailored to your life stage, goals and risk profile.
  2. AI-driven optimization - Automatic adjustments and smart analytics ensure that you always achieve optimal returns.
  3. User-friendly tools - Interactive simulations and real-time monitoring help you stay in control of your financial future.
  4. Sustainable and forward-looking - Our investment strategies combine socially responsible investing with solid returns.
  5. Continuous optimization - Thanks to AI, your strategy remains up-to-date and relevant even as your life circumstances change.

Take the first step today

Personalization is not just a luxury, but a necessity for those who are serious about their financial future. By focusing on your own goals and following a strategy specifically tailored to you, you can secure and optimize your financial future.

Want to know what your personal retirement plan could look like? Contact Vive for a no-obligation demo or start using our online tool right away and find out which strategy suits you best!


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