"Finfluencer" (also known as financial influencer, financial influencer, or financial finfluencer) is an influencer who focuses on money matters, such as budgeting, saving, and investing ("personal finance"). These financial influencers use platforms such as podcasts, blogs, Instagram, YouTube, or Facebook to share their insights and advice.

Finfluencers are a rapidly growing phenomenon, especially among young people interested in investing and financial independence. Although finfluencers have a wide reach, there are concerns about the quality and reliability of their advice, as they often have no formal financial background. This can lead to risky recommendations and a lack of transparency about their own interests and the fees they receive, sometimes misleading their followers.